Travelling can be challenging, especially if you don’t know where to go, how to go etc. COLOURS OF THE WORLD not only provides great content in the magazine but also educates the readers about travelling. Life hacks on how to take pictures, behind the scenes impressions, secret locations and dedicated filters for each country can be obtained on their Instagram account.

The spreads and general layout of the magazine is designed to be modern, colourful, and to emphasize the pictures’ colours rather than texts. The texts are mostly describing where the pictures were taken, fun facts about the locations, etc. There are also specific colour palettes for each country. This is to help the secondary target audience (artists, bloggers) to find a theme in terms of outfit upon visiting, colour grading for social media posts and Instagram filters.