The brief in this case was to redesign a self-chosen newspaper ad. The old version of the advert had poor imagery and not enough emotion in the texts. It is meant to target the population of Mauritius, future villa/ house or any residential building owners.

The advert was redesigned to have a more emotional approach with a touching tagline. Therefore, own photographies of family members were taken and used to create the message of the campaign. The calm and cinematic tone of voice will make people ‘feel’ and understand the importance of the company which helped in shaping the Mauritius people know today.

*A real local company was taken for this brief but the project remains fictitious.